Release Management
Plan to live, run the whole way. DSP setup, playlist pitching, content direction, and weekly reporting. One team accountable from announce to post-release.
Music Release & Marketing Execution
We don't write the strategy. We run it.
Meta Business Consulting is the execution layer for artist managers and labels — release management, paid ads, and the weekly work that actually moves the numbers. You focus on the music and the relationships. We run the machine around it.
Behind a campaign that did 1.2B views in 30 days and a major-label signing.
Trusted with releases for
Finesse2Tymes
Lil' Keke
Honeykomb Brazy
Big Pokey
The Gap
The industry is full of strategy. It's short on execution.
Most artists and managers don't have a "what should we do" problem. They have a "who's actually going to do it" problem. The release plan, the DSP setup, the ad campaigns, the weekly adjustments — that work is real, constant, and it doesn't happen because someone put it on a slide. It happens because someone runs it.
That's the whole job. That's what we do.
What We Do
We run the work — and report on what it produced.
Paid Ad Management
Campaigns built to be measured. Built, launched, and optimized weekly — Meta and Google first, scaling wherever the budget goes. Different playbooks for selling music vs. merch. Your ad spend stays separate from our fee — you control the budget.
Consulting & Advisory
The execution brain without the full build-out. Strategy sessions, audits, and systems for teams that need direction, not a takeover.
The Work
1.2 billion views in 30 days.
We ran the release backend behind a campaign that did 1.2B TikTok views, 146.6M likes, and 9.6M shares in 30 days — for an artist who went on to sign with a major label. This is what an execution layer looks like.
How We Work
Transparent, accountable, measured on results.
Ad spend is always separate from our fee.
You set the budget, you see where it goes. No markups, no black box.
Clear scope, clear price.
You know what you're paying and what it buys before you commit. No lock-in games.
Honest reporting.
Real numbers in plain English — including when something isn't working and we're changing course.
Measured on results, not activity.
We tell you what we'd do, we do it, and we show you what it produced.
Selected Work
Releases you've heard of. Run from the backend.
We don't talk about execution in the abstract. Here's the work — real artists, real projects, real release cycles we ran.
Finesse2Tymes
The Back End · Get Even
Release backend behind the 1.2B-view campaign and a major-label signing. Read the case study →
Lil' Keke
25 Summers · Legend 3 · full catalog (2020–2024)
Houston legend. Multi-year, multi-project release and marketing execution.
Honeykomb Brazy
Honeykomb Hideout · 1067
Release and marketing execution across both album projects.
Big Pokey
Sensei
Extensive work on the project alongside the late Houston legend. In loving memory.
Pricing
Clear scope. Clear price. No games.
Three ways to work with us — advisory, a single release run start to finish, or an ongoing partnership for your whole roster. Pricing depends on the artist and the goal, and your ad spend is always separate from our fee.
Questions
The things buyers actually ask.
Ad budgets, guarantees, lock-in, and how we're different from an agency — answered straight.
If you need the work done right, let's talk.
Tell us about the artist and the goal. We'll tell you straight whether you need a release run, paid scaled, or just a sharper plan. One conversation, no drawn-out sales process.