We run the work — start to finish.
Most clients don't have a strategy problem — they have an execution problem. Every service below is sold as "we run it," not "we advise on it."
We take your release from plan to live — and run it the whole way.
You make the music. We handle the machine around it — setup, strategy, rollout, and the weekly adjustments that actually move the numbers. One team accountable from announce to post-release.
The outcome: A release that's actually managed — not posted and abandoned. You know what's working by Friday, not next quarter.
Best for: Artists, managers, and labels who have the music ready and need someone to own the rollout.
What we run
- Release strategy + timeline (single, EP, or album)
- DSP setup and optimization — Spotify, Apple Music, and more
- Playlist pitching (editorial + independent)
- Content direction for the rollout — what to post, when, and why
- Metadata, pre-saves, and release-day logistics
- Weekly performance reporting in plain English
Ad campaigns built to be measured — not to look busy.
We build, launch, and optimize paid campaigns — Meta and Google first, plus any platform the budget supports — then read the numbers weekly and adjust. You see exactly what your money did. Our fee and your ad spend are always separate — you control the budget, you see where every dollar goes.
The outcome: Paid growth you can actually account for. No vanity metrics, no black box — just spend, results, and what we'd do next.
What we run
- Campaign strategy + audience targeting
- Creative direction and ad-asset guidance
- Launch on Meta & Google first — scaling to TikTok, YouTube, and beyond
- Weekly optimization on real performance data
- Transparent reporting — spend in, results out, cost per result
- Scaling decisions made on numbers, not vibes
Two playbooks, one operator
Selling music — streams, views, and awareness. Built to grow the record and the audience around it.
Selling merch — sales to the artist's store. Conversion campaigns measured on return on ad spend (ROAS), not impressions.
The execution brain — without the full build-out.
Not every team needs us running everything. Some need a sharp, honest operator in the room: to pressure-test a release plan, fix a campaign that's underperforming, or set up systems your team can run themselves. That's this.
The outcome: Clarity you can act on, from someone who actually runs this work — not a deck from someone who doesn't.
Best for: Managers and labels with capable teams who need direction, an audit, or a second set of expert hands — not full execution.
What you get
- Release + marketing strategy sessions
- Campaign and account audits (what's working, what's wasted)
- Systems and process setup for in-house teams
- DSP, playlist, and ad strategy guidance
- Direct access for the decisions that matter
Tell us about the artist and the goal.
We'll tell you straight whether you need a release run, paid scaled, or just a sharper plan. No upsell games.