1.2B
TikTok views
Case Study · Viral Campaign
1.2 billion views in 30 days — and a major-label signing.
Meta Business Consulting ran the release backend behind a campaign that did 1.2B views, 146.6M likes, and 9.6M shares in 30 days — for an artist who went on to sign with a major label.
146.6M
Likes
9.6M
Shares
30
Days
Signed
Major-label deal
The Challenge
An artist with the record. A team that needed the rollout run.
The music was there and the moment was real — what was missing was someone to own the operational side end-to-end so the team could stay focused on the artist. That's where we came in.
What We Did
Ran the backend, read the signal, moved fast.
- Ran the release backend end-to-end while the team stayed focused on the artist
- Paired paid and organic to feed and sustain the TikTok momentum
- Optimized on a tight cadence — adjusting on real performance signal, not a fixed calendar
- Directed the content and rollout that kept the virality compounding
The Result
It didn't just spike — it converted.
The campaign turned reach into the outcome that actually matters: a major-label deal. Real reach, real movement, real career result.
Selected Work
Releases you've heard of. Run from the backend.
Depth of catalog signals retention — clients who keep coming back. Here's the work.
Finesse2Tymes
The Back End · Get Even
Release backend behind the 1.2B-view campaign and a major-label signing.
Lil' Keke
25 Summers · Legend 3 · full catalog (2020–2024)
Houston legend. Release and marketing execution across multiple album cycles — multi-year, multi-project.
Honeykomb Brazy
Honeykomb Hideout · 1067
Release and marketing execution across both album projects.
Big Pokey
Sensei
Extensive work on the project alongside the late Houston legend before his passing. In loving memory.
Want this kind of execution behind your next release?
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